Municipal utilities become a digitization enabler with MICUS
Municipal utilities can provide crucial support for the network development and digitization of a community. Through their various activities in other infrastructural sectors, they already have an available knowledge of the construction and operation of networks. They have also a base of established customers, and extensive knowledge about local geography, challenges in civil engineering and the demands of business customers. However, the entry in the telecommunications and broadband market does not happen automatically. Individual preparation and support are required.
Business Sector Development
Entering the telecommunications market could be a logical step for municipal utilities but it is a move that has to be prepared with great care. In a first step, MICUS conducts an analysis of the market situation in the area of utility: competitors, used technologies, achievable bandwiths. Taking all the results into consideration, we determine the amount of potential customers, develop the first business cases and determine viable areas for network expansion.
MICUS develops individual solutions for an optimal entry into a highly competitive business sector.
Network Planning
Network planning is the core element of all construction decisions. An optimal route reduces the need for civil engineering. This is the most decisive cost factor. We support our clients throughout all project stages from general network planning to the construction documentation. It does not matter if they are municipal utilities or network operators. Needless to say the GIS compliances (“GIS-Nebenbestimmungen”) and constraints of the ‘uniform material concept for fiber optics construction of Germany’ (“einheitliches Materialkonzept”) for governmental subsidies will be followed closely.
MICUS stands for viable network concepts, planning and business cases in one hand.
Realizing Projects
The selection of suitable partners, especially for the construction, the operation of the network and the service of White Label Products, is one of the decisive factors for realizing concepts. MICUS supports the clients in these processes and throughout the necessary tendering procedures. We also support our customers in the proposal creation for such procedures in order to win governmental subsidies and the retrieval of subsequent funding.
With MICUS consulting you can ensure to manage bidding procedures successfully and attain optimal conditions for your entry into the market.
Smart City
Our support for municipal utilities does not end at broadband networks but starts there. 5G, campus networks, public WiFi or LoRaWAN are only some examples for technologies which can be realized by municipal utilities. Such utilities can become an enabler for digitization in their communities. Smart City means creating infrastructure based on an actual use case, not just building networks as an end of itself.
As a strategy consulting company MICUS is focused on the long-term success of its clients.
Success with MICUS
MICUS Strategieberatung supports telecommunication companies, network operators and municipal utilities to successfully expand their portfolio on the base of broadband networks. With over 20 years of consulting in this field we gained a lot of experience in establishing our clients as successful competitors in the broadband market.
Our Best Practice:
From Stadtwerke Hilden to hildenMedia – From utility to networker
„That is what we owe to our companies, homeowners and citizens“
Those are the words of Hans-Ullrich Schneider, CEO of the municipal utilities Hilden [Stadtwerke Hilden] about the company’s expectations of itself. Electricity, gas and water are the areas in which Hilden Municipal Utilities are already the central provider for municipal infrastructures. Building a fiber optic network was the obvious next step. As an entry into the telecommunications field, the construction of a backbone route through the city had been made at the beginning. However, this did not improve the general situation for high speed internet in Hilden. To achieve this, the foundation of a dedicated business sector and the employment of the right strategy was required.
The concept of strategy development – a one-stop service
Aiming to integrate all network infrastructures in one company, the municipal utilities of Hilden looked for a consulting company that is able to combine the know-how of the fields of market analysis, business case development, product portfolio creation, structuring of distribution and network planning. By keeping the number of participants small, Stadtwerke Hilden aimed to optimize decision processes und accelerate project implementation. That is how the cooperation with MICUS came into action.
We can be successful together – choosing the right partners
Potentials for expanding the network were determined and business cases were calculated, scenarios were played through, areas of possible construction were prioritized. But after all, how could the strategy become practice? In the fields of network operation, White Label, product portfolio, backbone connection and optic fiber construction Stadtwerke Hilden had no sufficient experiences yetYou do not have to reinvent the wheel, you only have to put its parts together correctly – and this means picking the right partner.Mediation, negotiations, tendering procedures, coordination with partners, with BREKO as well as other partners. MICUS took over all these tasks from Stadtwerke Hilden hence taking a huge load off the municipal utility’s shoulders.
Optic fiber can do so much more – Focus on the Big Picture
The construction of broadband networks should not just be an end of itself. The entry into the market should not be orientated at bandwidth demands alone because this approach is too one-sided. From the start it had always been a core idea that fiber optics must also add to making existing branches more profitable. Only companies, that can optimize their own processes can successfully advance the digitization of their city or county to a Smart City. Stadtwerke Hilden wanted to explore this avenue and MICUS supported the company through comprehensive analysis and continuous consulting. The result of this joint success carries the name hildenMedia. Hans-Ullrich Schneider: „We’re taking the competition seriously but we do not have to hide from it – because we are one step ahead.”
This example shows how goal-orientated consulting and professional partners can realize projects successfully. The close connection with leading partners in the industry complete our comprehensive consulting. Please take a look at our presence in the BREKO trade association:
Start your business development now
To optimize our support for you, we would like to get to know you and your company in person. In a joint online workshop we can gain an oversight on your position in the market. Afterwards we can discuss your options for your development of a new business segment.
The goal of the online workshops is to regard the current situation of the particular municipal utility. Taking the situation and the needs into consideration, we will point out potentials for your business segment development which are based on experiences in projects that have already been realized successfully. Concluding this phase we will set up an individual goal together.
As a member of BREKO you can book the workshop for free and make an appointment with us.
Feel free to contact us anytime:
Adress:
MICUS Strategieberatung GmbH
Pempelforter Straße 50
40211 Düsseldorf
Contact:
Stefan Merken-Maritzen
Chief Marketing Officer
+49 211 49769 118
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